1974 Triumph Stag

***Vendor supplied images***


  • Attractively finished in popular Magenta paintwork
  • Thick history file indicates attentive owners
  • Replacement reconditioned engine with unleaded head
  • Tax, ULEZ and MOT exempt 
  • Well presented and smart example 

The Appeal 

The Triumph Stag was Britain’s answer to the Mercedes R107 SL, an upmarket, V8-equipped soft top GT that could also take Britain’s export fight to the Americans. 

Quality issues hobbled what, on paper, was a superb car: stylish, a proper four seater with a decent boot and powered by a brand new 3litre V8. Those problems kiboshed sales, but thankfully created an army of specialists able to fix and sort them for more modern buyers. As the enthusiastic owners will attest, a well maintained Stag is as reliable as any classic and likely considerably more engaging and rewarding than most. 

The Stag was continuously improved throughout its life, later cars receiving lightly updated aesthetics and engineering improvements. 

This 1974 is a ‘fourth sanction’ car, unofficially known as a ‘Mk2’ and equipped with the desirable automatic gearbox that leans into the cruising style of these aurally magnificent cars. With evidence of considerable ongoing expenditure and presented in the popular Magenta colour, it looks like a very good example of a very British and very rewarding convertible. 

The History and Paperwork

  • First UK registered 17th May 1974
  • VIN records confirm that this is a factory-supplied automatic gearbox car
  • One of 3,464 1974 cars, most of which went to the USA
  • DVLA notes a colour change from red on 14th May 2012
  • However this may be misleading as Magenta is factory identified as a shade of red
  • Winner of a Best in Show award in 2014
  • Valuation certificate dated 2007
  • Thick history file including old MOTs, invoices and tax discs
  • Original factory manual and handbook 
  • New roof fitted in 1999
  • Replacement reconditioned engine fitted by Brighton Stag Specialists at cost of £3,688
  • Unfortunately we do not know the date of this work 
  • MOT expired on 26th April 2018 
  • No advisories on last test which was undertaken at 76,029 miles
  • MOT records show regular, sparing use since 2006

The Interior

  • Smart interior appears very well preserved with only light signs of age and patination
  • Appears to support the low indicated mileage
  • Black vinyl seats in undamaged and well kept condition 
  • Rear cabin area shows good trim with no visible damage 
  • Standard interior except for addition of a later face-off style stereo 
  • Veneers present well across the dashboard
  • Centre console around the gear selector showing light cracking but not unsightly
  • Switchgear looks good with clear, white decals and only gently aged 
  • Electric window switches, as is common on these cars, have faded
  • Later ‘point up’ style dials with clear faces and decals and bright chrome surrounds
  • Factory black carpeting throughout in good condition
  • Carpets retain the ‘Triumph’ embossed black plastic inserts in both wells 
  • Boot area is similarly presentable with good carpet retaining deep black colour
  • Wood rimmed three spoke steering wheel with Stag centre boss

The Exterior

  • Very smart Magenta Red paintwork looks virtually unmarked with deep shine
  • Largely standard exterior but converted to wire wheels with centre hubs and chrome spinners
  • Clean, straight bodywork with consistent panel gaps 
  • Good fit across doors, boot and bonnet
  • The close up photographs of the floors and hood wells display no corrosion 
  • Solid floors to boot and cabin indicating full strip down during the repaint
  • Panels including doors, boot and bonnet well kept with no visible deterioration
  • Clean area in hood well showing no visible corrosion 
  • Undamaged sound deadening under bonnet
  • Strut tops continue the theme being showing no deterioration 
  • Lights in good condition, the rears having faded slightly, the rest presenting well 
  • Headlights fitted with wire guards
  • Glasswork is clear and unmisted
  • Triumph badge missing from front bumper
  • Otherwise the bumpers and other chromework are excellent and shine brightly
  • Black fabric roof in good condition with clear rear window 
  • Small area of damage visible below rear window 
  • MOT expired in April 2018 with no advisories
  • Unfortunately we were unable to check the underside of this car
  • The indication from the floors and bodywork is that it should be in similar condition

The Mechanics 

  • Fitted with a replacement, reconditioned 3litre engine with unleaded head
  • Work undertaken by a Stag specialist but unfortunately we do not know the date
  • 3spd automatic gearbox 
  • Thick history file indicating careful, attentive ownership 
  • Unfortunately at the time of writing we do not know when the car was last serviced 


It is a truth Stag owners know but perhaps others haven’t quite fully acknowledged: it is a really, really good car. Comfortable, characterful and rewarding in a way its German rivals never quite achieve, even the newest ones are over 45 years old. 

Careful maintenance and sympathetic use are key to Stag ownership and this car clearly demonstrates those qualities. Looking resplendent in Magenta it presents a tantalising opportunity for the lucky buyer. 


This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following:

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This vehicle is “Sold As Seen”, on an “As Is, Where Is’ basis and without warranty. A full inspection of the vehicle prior to purchase and bidding is highly recommended. Photos and descriptions are for guidance purposes only.

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Vehicle specification
  • Year 1974
  • Make Triumph
  • Model Stag
  • Colour Purple
  • Odometer 76,110 Miles
  • Engine size 2997
Auction Details
  • Seller Type Private
  • Town Hayes
  • Location Middlesex
  • Country United Kingdom
Bidding history
3 bids
  • citatio•••• £5,500 24/09/23
  • carl-sl•••• £5,100 23/09/23
  • Garethm•••• £5,000 22/09/23

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