1974 Triumph Stag
auctions.single.seller.popular
auctions.single.seller.view-count
auctions.single.seller.images
***Vendor supplied images***
Highlights
- Attractively finished in popular Magenta paintwork
- Thick history file indicates attentive owners
- Replacement reconditioned engine with unleaded head
- Tax, ULEZ and MOT exempt
- Well presented and smart example
The Appeal
The Triumph Stag was Britain’s answer to the Mercedes R107 SL, an upmarket, V8-equipped soft top GT that could also take Britain’s export fight to the Americans.
Quality issues hobbled what, on paper, was a superb car: stylish, a proper four seater with a decent boot and powered by a brand new 3litre V8. Those problems kiboshed sales, but thankfully created an army of specialists able to fix and sort them for more modern buyers. As the enthusiastic owners will attest, a well maintained Stag is as reliable as any classic and likely considerably more engaging and rewarding than most.
The Stag was continuously improved throughout its life, later cars receiving lightly updated aesthetics and engineering improvements.
This 1974 is a ‘fourth sanction’ car, unofficially known as a ‘Mk2’ and equipped with the desirable automatic gearbox that leans into the cruising style of these aurally magnificent cars. With evidence of considerable ongoing expenditure and presented in the popular Magenta colour, it looks like a very good example of a very British and very rewarding convertible.
The History and Paperwork
- First UK registered 17th May 1974
- VIN records confirm that this is a factory-supplied automatic gearbox car
- One of 3,464 1974 cars, most of which went to the USA
- DVLA notes a colour change from red on 14th May 2012
- However this may be misleading as Magenta is factory identified as a shade of red
- Winner of a Best in Show award in 2014
- Valuation certificate dated 2007
- Thick history file including old MOTs, invoices and tax discs
- Original factory manual and handbook
- New roof fitted in 1999
- Replacement reconditioned engine fitted by Brighton Stag Specialists at cost of £3,688
- Unfortunately we do not know the date of this work
- MOT expired on 26th April 2018
- No advisories on last test which was undertaken at 76,029 miles
- MOT records show regular, sparing use since 2006
The Interior
- Smart interior appears very well preserved with only light signs of age and patination
- Appears to support the low indicated mileage
- Black vinyl seats in undamaged and well kept condition
- Rear cabin area shows good trim with no visible damage
- Standard interior except for addition of a later face-off style stereo
- Veneers present well across the dashboard
- Centre console around the gear selector showing light cracking but not unsightly
- Switchgear looks good with clear, white decals and only gently aged
- Electric window switches, as is common on these cars, have faded
- Later ‘point up’ style dials with clear faces and decals and bright chrome surrounds
- Factory black carpeting throughout in good condition
- Carpets retain the ‘Triumph’ embossed black plastic inserts in both wells
- Boot area is similarly presentable with good carpet retaining deep black colour
- Wood rimmed three spoke steering wheel with Stag centre boss
The Exterior
- Very smart Magenta Red paintwork looks virtually unmarked with deep shine
- Largely standard exterior but converted to wire wheels with centre hubs and chrome spinners
- Clean, straight bodywork with consistent panel gaps
- Good fit across doors, boot and bonnet
- The close up photographs of the floors and hood wells display no corrosion
- Solid floors to boot and cabin indicating full strip down during the repaint
- Panels including doors, boot and bonnet well kept with no visible deterioration
- Clean area in hood well showing no visible corrosion
- Undamaged sound deadening under bonnet
- Strut tops continue the theme being showing no deterioration
- Lights in good condition, the rears having faded slightly, the rest presenting well
- Headlights fitted with wire guards
- Glasswork is clear and unmisted
- Triumph badge missing from front bumper
- Otherwise the bumpers and other chromework are excellent and shine brightly
- Black fabric roof in good condition with clear rear window
- Small area of damage visible below rear window
- MOT expired in April 2018 with no advisories
- Unfortunately we were unable to check the underside of this car
- The indication from the floors and bodywork is that it should be in similar condition
The Mechanics
- Fitted with a replacement, reconditioned 3litre engine with unleaded head
- Work undertaken by a Stag specialist but unfortunately we do not know the date
- 3spd automatic gearbox
- Thick history file indicating careful, attentive ownership
- Unfortunately at the time of writing we do not know when the car was last serviced
Summary
It is a truth Stag owners know but perhaps others haven’t quite fully acknowledged: it is a really, really good car. Comfortable, characterful and rewarding in a way its German rivals never quite achieve, even the newest ones are over 45 years old.
Careful maintenance and sympathetic use are key to Stag ownership and this car clearly demonstrates those qualities. Looking resplendent in Magenta it presents a tantalising opportunity for the lucky buyer.
BEFORE YOU BUY
This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following:
✓ If the seller is registered as a private seller, consumer rights stemming from EU consumer protection law do not apply. Car & Classic’s return policy applies.
✓ A non-refundable deposit will be payable if you are the winning bidder at auction or if your offer is accepted, refer to FAQs and T&Cs for details.
✓ This vehicle is “Sold As Seen”, on an “As Is, Where Is’ basis and without warranty. A full inspection of the vehicle prior to purchase and bidding is highly recommended. Photos and descriptions are for guidance purposes only.
✓ VAT is included in the buyer's deposit. VAT may or may not be included in the final bid or offer price, as specified in the listing.
✓ UK-registered cars and motorbikes on Car & Classic are run through an online HPI check, to verify that they show no insurance database markers for damage or theft, and have no finance owing.
✓ Buyers are responsible for vehicle collection or delivery.
Vehicle specification
- Year 1974
- Make Triumph
- Model Stag
- Colour Purple
- Odometer 76,110 Miles
- Engine size 2997
Auction Details
- Seller Type Private
- Town Hayes
- Location Middlesex
- Country United Kingdom
3
bids
- citatio•••• £5,500 24/09/23
- carl-sl•••• £5,100 23/09/23
- Garethm•••• £5,000 22/09/23
The Gallery
About Max Bids
The max bid process allows you to bid without any hassle.
Enter your maximum bid and we will then bid on your behalf to ensure you're the highest bidder - just enough to keep you in the lead and only up until your maximum.
Anti-sniping
Car & Classic prevent auction snipers from bidding in the last seconds to win an auction.
Auctions are extended by 3 minutes if anyone bids within the last 2 minutes to allow other bidders to react and counter-bid.
Auto-bidding increments
- If your maximum bid is equal to or below the reserve price, your maximum bid will be applied in full if you are the highest bidder.
- If you are the highest bidder and place a maximum bid above the reserve, we will automatically put in the reserve as your first bid.
-
- Once the reserve has been met, Car & Classic will make sure you are the highest bidder using only the bidding increments stated below.
- We will keep you in the lead up until your maximum bid OR the increment closest to your maximum bid, providing your maximum bid is enough to cover the increment value.
| Bid Amount | Increment |
|---|---|
| £0 to £9,999 | £100.00 |
| £10,000 to £49,999 | £250.00 |
| £50,000 to £99,999 | £500.00 |
| £100,000 + | £1,000.00 |
Automatically outbid immediately
When you place a max bid and are outbid immediately that means that another bidder has placed a max bid limit which is higher than yours.
You can bid again and we will use our automatic bid system to try and get you as the highest bidder.
Matching max bids
When there are two max bids of the same value, the one placed first remains the lead bidder.
What are pre-bids?
A pre-bid means you\'re able to place a bid before the official start of the auction.
You will be notified whether or not you are the highest bidder when the auction starts.
Problem with your bid
Bids are contractually binding. To help protect you, we have some rules in place if we think it's been mistyped. Please check and amend what you have entered.