Attractively finished in popular Magenta paintwork
Thick history file indicates attentive owners
Replacement reconditioned engine with unleaded head
Tax, ULEZ and MOT exempt
Well presented and smart example
The Triumph Stag was Britain’s answer to the Mercedes R107 SL, an upmarket, V8-equipped soft top GT that could also take Britain’s export fight to the Americans.
Quality issues hobbled what, on paper, was a superb car: stylish, a proper four seater with a decent boot and powered by a brand new 3litre V8. Those problems kiboshed sales, but thankfully created an army of specialists able to fix and sort them for more modern buyers. As the enthusiastic owners will attest, a well maintained Stag is as reliable as any classic and likely considerably more engaging and rewarding than most.
The Stag was continuously improved throughout its life, later cars receiving lightly updated aesthetics and engineering improvements.
This 1974 is a ‘fourth sanction’ car, unofficially known as a ‘Mk2’ and equipped with the desirable automatic gearbox that leans into the cruising style of these aurally magnificent cars. With evidence of considerable ongoing expenditure and presented in the popular Magenta colour, it looks like a very good example of a very British and very rewarding convertible.
The History and Paperwork
First UK registered 17th May 1974
VIN records confirm that this is a factory-supplied automatic gearbox car
One of 3,464 1974 cars, most of which went to the USA
DVLA notes a colour change from red on 14th May 2012
However this may be misleading as Magenta is factory identified as a shade of red
Winner of a Best in Show award in 2014
Valuation certificate dated 2007
Thick history file including old MOTs, invoices and tax discs
Original factory manual and handbook
New roof fitted in 1999
Replacement reconditioned engine fitted by Brighton Stag Specialists at cost of £3,688
Unfortunately we do not know the date of this work
MOT expired on 26th April 2018
No advisories on last test which was undertaken at 76,029 miles
MOT records show regular, sparing use since 2006
Smart interior appears very well preserved with only light signs of age and patination
Appears to support the low indicated mileage
Black vinyl seats in undamaged and well kept condition
Rear cabin area shows good trim with no visible damage
Standard interior except for addition of a later face-off style stereo
Veneers present well across the dashboard
Centre console around the gear selector showing light cracking but not unsightly
Switchgear looks good with clear, white decals and only gently aged
Electric window switches, as is common on these cars, have faded
Later ‘point up’ style dials with clear faces and decals and bright chrome surrounds
Factory black carpeting throughout in good condition
Carpets retain the ‘Triumph’ embossed black plastic inserts in both wells
Boot area is similarly presentable with good carpet retaining deep black colour
Wood rimmed three spoke steering wheel with Stag centre boss
Very smart Magenta Red paintwork looks virtually unmarked with deep shine
Largely standard exterior but converted to wire wheels with centre hubs and chrome spinners
Clean, straight bodywork with consistent panel gaps
Good fit across doors, boot and bonnet
The close up photographs of the floors and hood wells display no corrosion
Solid floors to boot and cabin indicating full strip down during the repaint
Panels including doors, boot and bonnet well kept with no visible deterioration
Clean area in hood well showing no visible corrosion
Undamaged sound deadening under bonnet
Strut tops continue the theme being showing no deterioration
Lights in good condition, the rears having faded slightly, the rest presenting well
Headlights fitted with wire guards
Glasswork is clear and unmisted
Triumph badge missing from front bumper
Otherwise the bumpers and other chromework are excellent and shine brightly
Black fabric roof in good condition with clear rear window
Small area of damage visible below rear window
MOT expired in April 2018 with no advisories
Unfortunately we were unable to check the underside of this car
The indication from the floors and bodywork is that it should be in similar condition
Fitted with a replacement, reconditioned 3litre engine with unleaded head
Work undertaken by a Stag specialist but unfortunately we do not know the date
3spd automatic gearbox
Thick history file indicating careful, attentive ownership
Unfortunately at the time of writing we do not know when the car was last serviced
It is a truth Stag owners know but perhaps others haven’t quite fully acknowledged: it is a really, really good car. Comfortable, characterful and rewarding in a way its German rivals never quite achieve, even the newest ones are over 45 years old.
Careful maintenance and sympathetic use are key to Stag ownership and this car clearly demonstrates those qualities. Looking resplendent in Magenta it presents a tantalising opportunity for the lucky buyer.
BEFORE YOU BUY
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✓ A non-refundable deposit will be payable if you are the winning bidder at auction or if your offer is accepted, refer to FAQs and T&Cs for details.
✓ This vehicle is “Sold As Seen”, on an “As Is, Where Is’ basis and without warranty. A full inspection of the vehicle prior to purchase and bidding is highly recommended. Photos and descriptions are for guidance purposes only.
✓ VAT is included in the buyer's deposit. VAT may or may not be included in the final bid or offer price, as specified in the listing.
✓ UK-registered cars and motorbikes on Car & Classic are run through an online HPI check, to verify that they show no insurance database markers for damage or theft, and have no finance owing.
✓ Buyers are responsible for vehicle collection or delivery.
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1974 Triumph Stag
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