The strikingly handsome Stag made its debut in 1970, six years after Michelotti first imagined it as a concept car at the 1966 Turin Motor Show.
With its rakish styling and sonorous V8 engine, the Stag was exceptionally well-received and it seemingly offered the perfect compromise between sports car and GT. It was one of the best-looking cars in the world back in 1970, and still is today.
This one is from the final year of production – 1977 – and is as refined and developed as the Stag ever got. But its main selling point will be its history, it has had just one owner since 1989 and is a genuine 30,500-mile car, in mostly original condition and immaculately presented.
Cars of this sort don't often come up for sale with this kind of pedigree.
This Stag is superb inside with barely any notable wear to the black Ambla upholstery, carpets or wooden six-dial dash. The electric windows work and there’s a groovy period radio-cassette player, along with power steering, a heater and that ultimate of 1970s accessories – a cigar lighter with a capacious ashtray. In a modern context, it gives you somewhere to charge your smartphone and also to store it, which won’t have been on British Leyland’s radar in the 1970s but is a happy coincidence of design.
In the boot you’ll find the original tool kit and a full-size spare alloy wheel.
Finished in red with a black canvas hood, the Stag is a smart and well-presented car with excellent chrome, fine trim and very good alloys with excellent tyres.
The stainless-steel sill finishers are in good order, as are the original accessory mud flaps. Meanwhile the floor pans and boot floor appear to be in very good order, and much the same can be said of what we could see of the car’s underside. The vendor reports that it is an excellent car structurally.
This Triumph retains its original Triumph V8 which the vendor informs us runs really well.
Having merely covered just over 30,500 miles, this Stag remains tight and responsive, continuing to run sweetly with no known or reported issues. The vendor describes it as being fantastic to drive.
There’s always been a strong following for Triumph Stags but just lately they’ve been really shooting up in value, especially for original examples with the correct Triumph V8.
This one is particularly fine – it has only had three owners from new, the last of whom has treasured it since it was 11 years old. It’s now 44 and has plenty more thrills to deliver...
Notice to bidders
This item is sold on an ‘As is Where is’ basis. The condition of this item is the opinion of the seller and may differ from your own opinion. Photos and listing descriptions are for guidance purposes only*.** Car & Classic do not warrant listing accuracy. Full inspection is recommended. Viewings are at the seller’s discretion. Buyer is responsible for delivery and collection of any item purchased.*
A non-refundable buyer’s deposit is payable on this item, refer to FAQs and T&Cs for the applicable percentage.
VAT will be added to the buyer’s deposit as applicable.
Car & Classic's secure payment system protects buyers and sellers. At the end of the auction, the winning bidder transfers payment into a third-party escrow account. Once the transfer of the vehicle is complete, both parties confirm they are happy with the sale and the money is released to the seller.
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1978 Triumph Stag
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