{"id":277,"date":"2019-04-12T08:44:26","date_gmt":"2019-04-12T08:44:26","guid":{"rendered":"https:\/\/www.carandclassic.co.uk\/magazine\/?p=277"},"modified":"2024-09-12T10:25:14","modified_gmt":"2024-09-12T09:25:14","slug":"how-they-used-to-advertise","status":"publish","type":"post","link":"https:\/\/www.carandclassic.com\/magazine\/how-they-used-to-advertise\/","title":{"rendered":"How they used to advertise\u2026"},"content":{"rendered":"

Mini – \u2018For Simple Driving\u2019<\/strong><\/span><\/p>\n

\"Mini,<\/p>\n

Oh, it starts off so innocently. The image of the slightly panicked woman has a certain innocence about it. What Mini is saying is that one of its automatic models is simply a joy to drive. Then, just when you think it\u2019s swerved the chance of any offence it ends with, \u201c<\/span>It makes driving as effortless as sleeping. Sleeping, luv. You lie down, close your eyes and\u2026\u201d <\/span><\/i>We wish we were making this up. <\/span><\/p>\n

Austin – \u2018Make the Pennies Count\u2019<\/strong><\/span><\/p>\n

\"Austin,<\/p>\n

We have no idea where to start with this one. Mainly because we don\u2019t know what \u201c<\/span>a gay-blade-about-town<\/span><\/i>\u201d is? Though the ad does go on to reference \u201c<\/span>gay Dads<\/span><\/i>\u201d. Was the Austin A60 an LGBT pioneer? Possibly. Or perhaps it\u2019s actually an old phrase referring to a handsome swordsman. We\u2019re not making that up. The ad was also a bit sexist, suggesting that men don\u2019t shop, so to save the pennies, they should ask their wife. And then there\u2019s the line about it being worth more when you trade it in. Is talking about the car <\/span>after<\/span><\/i> the one in the advert wise? \u00a0<\/span><\/p>\n

Renault – \u2018In Search of the Sun\u2019<\/strong><\/span><\/p>\n

\"Renault,<\/p>\n

We\u2019ve never looked at our car and contemplated how useful it would be as a sun lounger. Not once. Nobody has. Because this isn\u2019t what cars are meant for. Still, that didn\u2019t stop Renault from engaging in this weird mashup with Aquasun cream. The whole thing looks strange, but also deeply unsettling. A car should not be that close to a pool. They\u2019re putting a lot of faith in the handbrake. <\/span><\/p>\n

Vauxhall – \u2018Viva Corners on Coils\u2019<\/strong><\/span><\/p>\n

\"Vauxhall,<\/p>\n

The late \u201860s were a simpler time. Nowadays everyone is shouting about autonomous this and electric that. Back then, you could excite the head of marketing with something as simple as coil springs. When they brought rack-and-pinion steering into it, he must have passed out. It\u2019s all slightly ironic though, as the Viva wasn\u2019t nearly as sporty as the advert suggested, but bless them for trying. <\/span><\/p>\n

Triumph – \u2018Made for Swingers\u2019<\/strong><\/span><\/p>\n

\"Triumph,<\/p>\n

Pardon? Swingers? We\u2019re going to go out on a limb here and assume this American advert is referencing swingers as in the \u2018<\/span>cool cat\/musical\/Sammy Davis Jnr<\/span><\/i>\u2019 sense. Not the \u2018<\/span>keys in a bowl on a Friday night in a Barratt housing estate<\/span><\/i>\u2019 sense. They both look happy for it to be that, anyway. But then they would, after all, \u201c<\/span>any swinger digs the Triumph Spitfire Mk2.\u201d <\/span><\/i><\/p>\n

Gilbern – \u2018Weekend with a Friend\u2019<\/strong><\/span><\/p>\n

\"Gilbern,<\/p>\n

Can you imagine seeing a broadsheet advert for a car you have to build yourself in today\u2019s papers? No, of course not. That would suggest the need for manual labour, and people tend to avoid that in 2019. In 1966, however, the notion of building your own car in a bid to save \u00a3470 was a strong advertising tool. Even if that meant the roads were filled with Gilberns of dubious quality. <\/span><\/p>\n

Vauxhall – \u2018Tradesman\u2019s Entrance\u2019<\/strong><\/span><\/p>\n

\"Vauxhall,<\/p>\n

Now, this might just be our filthy mind, but this advertising slogan sounds a little crude. You know, because \u2018tradesman\u2019s entrance\u2019 is slang for, well, you know. So to sell a car on that merit seems, at least by 2019 standards, a little odd. We get where Vauxhall was coming from though. The hatchback was a relatively new thing in the 70s, so why not shout about it?<\/span><\/p>\n

Austin – \u2018More a Way of Life\u2019<\/strong><\/span><\/p>\n

\"Maxi,<\/p>\n

Today\u2019s car adverts show the vehicles in sunny resorts, or hooning around tracks, or transporting annoyingly beautiful families to urban, modern destinations. In the \u201870s, there was little concern for \u2018lifestyle\u2019 influences. So instead we got a man in a white coat loading a washing machine into an Austin Maxi. How they sold any with such a depressing advert is beyond us. <\/span><\/p>\n

Triumph – \u2018A Gentlemanly 1\u00bd Litre\u2019<\/strong><\/span><\/p>\n

\"Triumph,<\/p>\n

Here\u2019s visual proof of how things have moved on. Tell someone it takes your car 10 seconds to get to 60mph today, and they\u2019ll laugh. Back in the \u201870s, it was something to be proud of. Not only that, it was something you could advertise. These days the ASA (Advertising Standards Agency) takes a dim view on the promotion of speed, so it\u2019s seldom mentioned. It makes old adverts like Triumph\u2019s even more significant, really. <\/span><\/p>\n

MG – \u2018Britain\u2019s Beauty Spots\u2019<\/strong><\/span><\/p>\n

\"MG,<\/p>\n

Let\u2019s end things on creepy tone, with this crass slice of advertising gold from MG. Can you imagine a modern brand suggesting you go and ogle the fairer sex in one of their new cars? No, not at all. But way back when, it was perfectly acceptable. All it does now is makes Midget owners seem a bit\u2026 leery. And as we know, that\u2019s not the case. The advert is proof that today\u2019s advertising standards are probably a good thing. <\/span><\/p>\n

Huge thanks to <\/span>Yesterday\u2019s Drive <\/span><\/a>on Twitter, who takes the time to not only find all these old adverts, but also scan them in an upload them. If you want to binge on the adverts of old, go and give them a follow. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mini – \u2018For Simple Driving\u2019 Oh, it starts off so innocently. The image of the slightly panicked woman has a certain innocence about it. What Mini is saying is that…<\/p>\n","protected":false},"author":36,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[119,121,15,53,118,120,12,13,11,61,57,29,14,16,122,123],"yoast_head":"\nHow they used to advertise\u2026 - Car & Classic Magazine<\/title>\n<meta name=\"description\" content=\"Today's advertising rules and regs are very, very different to those of old. 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