{"id":32610,"date":"2024-12-04T09:48:16","date_gmt":"2024-12-04T09:48:16","guid":{"rendered":"https:\/\/www.carandclassic.com\/magazine\/?p=32610"},"modified":"2024-12-04T10:25:47","modified_gmt":"2024-12-04T10:25:47","slug":"jaguar-mk2-the-type-00","status":"publish","type":"post","link":"https:\/\/www.carandclassic.com\/magazine\/jaguar-mk2-the-type-00\/","title":{"rendered":"jaGUar Mk2 \u2013 The Type 00"},"content":{"rendered":"

On November 18th, jaGUar relaunched its brand to a, ahem, response. That response? Well, it leaned heavily toward the side of abject horror and disappointment – and honestly, we can\u2019t say we blame anyone. After all, we were in the same boat. It felt a bit like watching Edinburgh Castle being torn down to make way for a new B&M store. We\u2019re not na\u00efve, though. We get it. Jaguar was in a near extinction-level state of flux, and something needed to be done. But, um… this wasn\u2019t exactly what we had in mind. Anyway, we\u2019ve already beaten that drum<\/a> and made it clear that we prefer Jaguar the way we like Michelangelo\u2019s David – sans fisherman\u2019s hat, moustache, and flannel shirt.<\/p>\n

\"Jaguar,<\/p>\n

What we do want to discuss is the rather aptly named Type 00 concept<\/a>, revealed to the world a couple of days ago in Miami. Now, the “00” could either be a bold statement of intent to start from scratch – or perhaps Jaguar has developed an unexpected passion for premium flour. Whatever the case there had been a few glimmers of hope in the weeks leading up to the reveal, which, as die-hard fans of \u2018traditional\u2019 Jaguars, sent us on a pretty wild emotional roller coaster. Before the rebrand, some images of the prototype surfaced online, and we couldn\u2019t help but think that the heavily disguised, angular body was hiding something potentially special. After all, a camouflaged prototype shouldn\u2019t give away too much, right?<\/p>\n

Then came the rebrand itself. After the rumour mill had time to churn, one question started to dominate the conversation: Had Jaguar completely bamboozled us? Could all of this uproar just be an elaborate PR stunt? Think New Coke levels of misdirection. We clung to a faint hope that the big reveal would present a jaw-dropping design that would reignite the passion of petrolheads (or maybe voltheads?) everywhere. Then December 2nd happened. Our jaws did technically drop – but so did our hearts.<\/p>\n