1954 Norton Model 7 Dominator


  • One of the best Model 7s we’ve seen 
  • Norton’s first twin cylinder 
  • Start of the Dominator line 
  • £8,000 restoration and wants for nothing 
  • Matching numbers bike 
  • Lots of history with refurbishment documented 

The Appeal 

In the immediate post-war years Britain’s manufacturers were being pushed to export. The nation’s bike manufacturers looked to America where bigger, more powerful bikes were in demand. 
Norton followed Triumph’s lead by introducing the Model 7 Dominator, its name a virtual calling card for what was, at the time, the firm’s most powerful bike. It blended the new and the old, the firm’s first vertical twin fitted into the guts of the earlier ES2.  
The Model 7 is therefore a key part of Norton’s history and survivors are highly collectable. This 1954 example is surely one of the best we’ve seen, little used since a £8,000 restoration executed to a very high standard.  

The History and Paperwork 

  • 1954 bike first UK registered on 23rd June 2006 
  • Most of these bikes were exported when new, usually to the USA 
  • Matching numbers bike 
  • Restored at a cost of £8,000 with photographic record 
  • Photographs show pre and post restoration condition 
  • Lots of history including invoices for restoration work 
  • We are told it runs well and doesn’t need anything 
  • Last MOT expired on 12th May 2010 
  • 23 miles recorded at last MOT test in May 2009 

The Condition 

  • Restored condition with paintwork and brightwork appearing like new 
  • Carefully executed restoration replicates factory specification to intricate detail 
  • Beautifully chromed tank with silver paintwork and black and red pinstripes 
  • Smart grips and tank rubber trim in unmarked condition 
  • Chromework presents as new with no tarnishing or even heat soak 
  • Clever blend of originality and replacement parts 
  • Original Smiths dial with clear decals and undamaged glass shroud 
  • Lights undamaged with clear lenses and retaining their colour 
  • Unmarked seat trimmed to correct factory specification 

The Mechanics 

  • Innovative 495cc vertical twin developing 29bhp 
  • Capable of up to 95mph 
  • 4 speed gearbox with chain drive 
  • Mechanical restoration with few miles covered since


This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following: 

If the seller is registered as a private seller, consumer rights stemming from EU consumer protection law do not apply. Car & Classic’s return policy applies. 

A non-refundable deposit will be payable if you are the winning bidder at auction or if your offer is accepted, refer to FAQs and T&Cs for details. 

This vehicle is “Sold As Seen”, on an “As Is, Where Is’ basis and without warranty. A full inspection of the vehicle prior to purchase and bidding is highly recommended. Photos and descriptions are for guidance purposes only. 

✓ VAT is included in the buyer's deposit. VAT may or may not be included in the final bid or offer price, as specified in the listing. 

UK-registered cars and motorbikes on Car & Classic are run through an online HPI check, to verify that they show no insurance database markers for damage or theft, and have no finance owing. 

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Vehicle specification
  • Year 1954
  • Make Norton
  • Model Dominator
  • Colour Silver
  • Odometer 105 Miles
  • Engine size 495
Auction Details
  • Seller Type Trade
  • Town Gosport
  • Location Hampshire
  • Country United Kingdom
Bidding history
5 bids from 3 bidders
  • pa•••• £6,250 23/11/23
  • ve•••• £5,550 21/11/23
  • sh•••• £5,450 21/11/23
  • ve•••• £5,200 21/11/23
  • pa•••• £5,000 14/11/23
Message C&C Auction Team

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