1954 Sunbeam S7 Deluxe


  • Won Second in Class at both the 2023 and 2024 Fraserburgh Vintage Car Rally
  • Restored in the 1980s
  • Extensive paperwork file

The Appeal

Well known for its innovative design and expensive retail price upon release, the Sunbeam S7 has become one of the most clamoured-for motorcycles on the market today. However, they came with a high price back in the day, something Sunbeam answered with their slightly more standardised, and somewhat cheaper 'Deluxe'. 

If the public took umbrage at a 'deluxe' model being less advanced than its predecessor, it didn't show in sales. The cheaper bike sold double that of the standard S7 - though this still amounted to only 5,500 total bikes sold over the course of production. As a result, they're still a much-prized motorcycle that have gained an almost mythical status amongst enthusiasts. 

The Sunbeam S7 Deluxe is a distinctive and rare motorcycle that stands out for its unique design and engineering. Known for its smooth ride and innovative features, the S7 Deluxe is a cherished model among classic motorcycle enthusiasts. This particular 1954 example is especially noteworthy due to its low mileage of just 1,233 miles, making it a rare find in such well-preserved condition.

This Sunbeam S7 Deluxe has been meticulously maintained and restored, with a frame and tinware repainted in a striking Mist Green gloss finish. It has a rich history, having won Second in Class at both the 2023 and 2024 Fraserburgh Vintage Car Rally. The motorcycle is registered as a Historic Vehicle with an MOT Exemption declaration in place, adding to its appeal for collectors. Mechanically sound and with recent maintenance, this S7 Deluxe is ready to be enjoyed by its next owner.

History and Paperwork

  • Built on 28th January 1952
  • Shipped to C E Cope of Stafford St, Wolverhampton, and exported abroad
  • Returned to the UK and first registered here on 4th May 1954
  • Taken off the road in the early 80s and underwent restoration
  • Dry stored and maintained until 3rd May 2022 when it was purchased by the current keeper
  • Proof of ownership with a Bill of Sale from the previous owner and a V5 in current owner's name
  • Receipts for goods and services going back to the late 60s
  • Registered as a Historic Vehicle with an MOT Exemption declaration in place
  • Won Second in Class at both the 2023 and 2024 Fraserburgh Vintage Car Rally
  • Currently indicates 01,233 miles on a five-figure odometer

The Condition

  • Early 80s restoration, still in fine fettle
  • Frame and tinware in very good condition
  • Frame and all tinware repainted 40 years ago with a Mist Green gloss finish
  • Paint presents well with only light signs of use
  • Mechanical components look in fine fettle
  • Seat is free of rips and tears

The Mechanics

  •  487cc parallel twin OHC four stroke engine
  • Manual transmission with 4 gears
  • Mechanically sound
  • Small oil leak from a sump plug
  • Essentially original, with a replacement carb from the 276 to a 640 with a handlebar choke lever
  • 6v positive earth electrics, including control box hardware
  • Geared for a sidecar
  • The vendor has replaced all oils and cleaned and re-lined the petrol tank
  • Starts and runs; ridden about 20 miles by current owner with no issues

This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following: 
The seller is registered as a private seller which means consumer rights stemming from EU consumer protection law do not come into effect. However, you are still covered by Car & Classic’s own Terms and Conditions.. 
We request that a non-refundable fee  be paid if you are the lucky winning bidder at auction or if your offer is accepted Please refer to our helpful FAQs and T&Cs for specific rates. 
This vehicle is “Sold As Seen”, on an “As Is Where Is’ basis and without warranty. Photos and descriptions are solely for guidance purposes and it's customary to carry out a full inspection of the vehicle prior to purchase for your own peace of mind. 
✓ VAT is included in the buyer's deposit. VAT may or may not be included in the final bid or offer price, as specified in the listing. 
We want a smooth transaction just as much as you do and as such we run all UK-registered cars and motorbikes for sale on Car & Classic through an online HPI check to verify that they show no insurance database markers for damage or theft, and have no finance owing, allowing you to bid with confidence. 
✓ We also check whether vehicles are recorded as being written off as part of an insurance total loss claim at the time an advert is placed on Car & Classic and we helpfully provide write-off category labels (Cat C/D/S/N) for your assistance. However, the presence or absence of a label does not guarantee the vehicle’s status and it is always worthwhile carrying out your own  full vehicle history check before making an offer on a vehicle. 
✓ Buyers are responsible for vehicle collection 
or delivery. Importing vehicles may result in additional customs duties and import taxes so it’s worth checking beforehand.. If requested, we may refer you to a third-party shipping company who can help. For more details and to speak to the team, email [email protected] 

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Auction Details
  • Year 1954
  • Make Sunbeam
  • Model S7
  • Colour Green
  • Mileage 1,233 Miles
  • Engine size 487
  • Seller Type Private
  • Town Aberdeen
  • County Scotland
  • Country United Kingdom
  • Auction ends
Bidding history
4 Bids from 3 bidders
  • Skiporb•••• £3,000 14/07/24
  • john-bi•••• £2,800 14/07/24
  • Skiporb•••• £2,500 14/07/24
  • Flox62 £2,222 14/07/24

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