Highlights
- Previously owned by Alan Sugar
- Well maintained car in very good condition
- One of only 369 RHD Silver Seraph’s
- Beautiful dark blue and cream colour scheme
- Long MOT to October 2025
- Recent oil & filter change + brake service
The Appeal
Here is a chance to own a bit of star-studded celebrity history. This stylish Silver Seraph was once owned by entrepreneur and feared TV personality Sir Alan Sugar. No doubt he spent many hours practising his trademark pointed finger and ‘you’re fired’ schtick whilst lounging on the sumptuous rear seat en route to high powered meetings.
While celebrity endorsement is the gateway to this lovely car, the real appeal lies in its preserved condition and desirable factory specification. Finished in dark blue with a contrasting cream leather interior, it is the perfect blend of hand-tooled luxury and high tech innovation that delivers prodigious performance and a cosseting ride..
The Silver Seraph was a belated return to V12-powered Rolls-Royce saloons. Just 369 RHD cars were built, of which this one is amongst the earliest. It has been well cared for by its handful of keepers and arrives on the market in very good order with a pleasingly lengthy MOT. Hopefully this will not so much be a case of ‘you’re fired’ as ‘you’re the winning bidder.’
The History and Paperwork
- First registered 2nd November 1998
- Five registered keepers
- Current keeper since December 2018
- Former keeper Sir Alan Sugar
- Newspaper clippings show the car with Sir Alan
- V5C in current keeper’s name
- Old MOTs and invoices including lots of main dealer work
- MOT to 20th October 2025 with advisories to note
The Condition
- Dark blue paintwork in original and very well-kept order
- Few signs of age or use across car but some should be anticipated due to age
- Bodywork presents well with straight panels and no accident damage reported
- Factory chromed alloy wheels with whitewall tyres in correct Avon Turbosteel factory spec
- Exterior lights in good, clear and undamaged condition all round
- Cream leather interior with blue piping and blue finish to dash top and wheel
- Few signs of use across interior, just light ageing to high traffic areas, such as the driver’s seat
- Well-specified car with extensive hand-finished wood veneers which are well-kept
- Extensive electrics which we understand all work correctly
- Underside in good condition with no structural advisories on current MOT
The Mechanics
- 5,379cc BMW V12 engine developing 322bhp
- 4spd automatic gearbox
- Well-maintained car with history from main dealers
- No reported running or driving issues
- Advisories to note on current MOT
- Rear dampers just replaced at a cost of £2,600
- Recent Oil & Filter change
- Recent Brake service and pipe replacement
BEFORE YOU BUY
This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following:
✓ The seller is registered as a private seller which means consumer rights stemming from EU consumer protection law do not come into effect. However, you are still covered by Car & Classic’s own Terms and Conditions..
✓ We request that a non-refundable fee be paid if you are the lucky winning bidder at auction or if your offer is accepted Please refer to our helpful FAQs and T&Cs for specific rates.
✓ This vehicle is “Sold As Seen”, on an “As Is Where Is’ basis and without warranty. Photos and descriptions are solely for guidance purposes and it's customary to carry out a full inspection of the vehicle prior to purchase for your own peace of mind.
✓ VAT is included in the buyer's fee. VAT may or may not be included in the final bid or offer price, as specified in the listing.
✓ We want a smooth transaction just as much as you do and as such we run all UK-registered cars and motorbikes for sale on Car & Classic through an online HPI check to verify that they show no insurance database markers for damage or theft, and have no finance owing, allowing you to bid with confidence.
✓ We also check whether vehicles are recorded as being written off as part of an insurance total loss claim at the time an advert is placed on Car & Classic and we helpfully provide write-off category labels (Cat C/D/S/N) for your assistance. However, the presence or absence of a label does not guarantee the vehicle’s status and it is always worthwhile carrying out your own full vehicle history check before making an offer on a vehicle.
✓ Buyers are responsible for vehicle collection
or delivery. Importing vehicles may result in additional customs duties and import taxes so it’s worth checking beforehand..
