Description
Extremely rare road legal 1 of only 13 Abarth 500. These 13 Abarth 500's were built by Abarth for the 2010 BSM centenary celebrity challenge held at the Silverstone Classic, there were thought to be 16 in total but then only in fact being 13 made, each one being driven by a celebrity to raise money for a cancer charity.
All 13 of these Abarths consisted of the Esseesse performance upgrade kit which includes 17" lightweight alloy wheels, Cross drilled brake discs, Performance pads, Up-rated spring suspension set, Abarth upgraded ECU, BMC performance air filter. The cars also included the Abarth Monza exhaust which with the Esseesse kit increase the bhp from 135 to 165bhp. Abarth Corse seats by Sabelt with 4 point harness, Bespoke safety cage built by Custom cages in compliant with MSA requirements. It also has the upgraded Interscope sound system, Blue & Me bluetooth telephone connectivity plus the usual Abarth features.
Also to note the addition of the Abarth number plate which is also included in the sale. Extremely Limited Edition:
Only 13 road-legal examples ever built for the 2010 BSM Centenary Abarth 500 Celebrity Challenge at Silverstone.
This is believed to be the only one currently available worldwide.
Track-Ready Performance:
Factory-equipped with the Esseesse Performance Upgrade Kit.
Power increased to 165 bhp from the 1. 4-litre turbo engine.
Upgraded features include:
17-inch lightweight alloy wheels
Stiffer suspension springs
Abarth-tuned ECU with BMC performance air filter
Abarth Monza exhaust system
Safety and Motorsport Equipment:
Bespoke MSA-compliant roll cage
Abarth Corse Sabelt racing seats with four-point harnesses
Designed to meet professional motorsport safety standards
Distinctive Styling:
Finished in Campovolo Grey with red mirror caps and side decals
Often still displays the original celebrity race livery and sponsorship graphics
Event Heritage:
Built specifically for the 2010 BSM Centenary Celebrity Challenge at the Silverstone Classic.
Driven by notable figures, including a Radio 1 DJ, Neil Primrose (Travis drummer), and Rick Parfitt Jnr.
Originally commissioned to raise funds for cancer charities.
Collectibility:
Combines rarity, motorsport pedigree, and factory performance upgrades.
Described as both a “thrilling track-day toy” and a “genuinely rare and engaging” road car.
Only 32, 000 miles from new.
Live the Abarth Lifestyle
Owning this Fiat 500 Abarth Celebrity Edition isn’t just about having a car — it’s about joining an exclusive club of drivers who value character over conformity. This little hot hatch captures the essence of Italian performance and personality in one compact, exhilarating package.
Imagine arriving at a track day or a weekend cars & coffee event in one of just 13 ever made — a car with genuine motorsport history, celebrity provenance, and the punchy spirit that made Abarth legendary.
From its raspy Monza exhaust note to its tight, race-bred handling, this Abarth delivers pure driving excitement — whether you’re carving through winding roads or simply enjoying a Sunday drive.
