2010 Abarth 500 Celebrity Challenge

Vendor supplied photos 


  • 165bhp race-prepped Abarth
  • Used by Travis drummer Neil Primrose in 2010 Silverstone Classic
  • Extensive history – fully road legal
  • One of only 16 made and 13 that competed


To mark its centenary in 2010, the British School of Motoring (BSM) created the Centenary Abarth 500 Celebrity Challenge, held at the 2010 Silverstone Classic to raise funds for the Bobby Moore Bowel Cancer Fund.

This MSA-compliant 500, built for the event by Racing Repertoire of Oxfordshire, was number 15 of 16 made (only 13 competed), and was driven in the race by Travis drummer Neil Primrose.

On top of the usual equipment found in Abarth 500s, the Celebrity Challenge cars were fitted with features such as cross-drilled brake discs and performance brake pads, a bespoke MSA-compliant safety roll cage by Custom Cages and Abarth Corse seats by Sabelt with four-point safety harnesses.

Each car was fitted with the factory Esseesse performance upgrade kit which also included 17-inch lightweight alloy wheels, an uprated suspension spring set, an Abarth upgraded ECU, a BMC performance air filter, and the Abarth Monza exhaust. The performance modifications increased the engine power from 135bhp to 165bhp.

Inside, the car also received, among other options, an Interscope sound system and Blue&Me Bluetooth mobile phone connectivity.

Included with the car is an extensive history file, as well as a separate file describing the Celebrity Challenge event the car was featured in, including photographs from the day, an official brochure, newspaper articles and event access wristbands.

It’s a very cool piece of 500 nostalgia and one for the Abarth collector.


  • UK V5C
  • Long MOT until July 2024
  • All original books and handbooks
  • Event brochures, wristbands and paperwork
  • Registration number shown in photos is not included in sale – will be CK10 PZF
  • Genuine mileage
  • Only one previous registered keeper
  • Two sets of keys
  • Fully road legal


  • Abarth Corse seats by Sabelt with four-point safety harnesses
  • MSA-approved roll cage by Custom Cages
  • Superb overall condition
  • Upgraded Interscope Blue&Me audio system with MP3 compatibility
  • Air conditioning
  • Body-coloured dash in great condition
  • Three-spoke leather sports steering wheel
  • Pod-mounted rev counter
  • Alloy gear knob
  • No rear seat


  • Solid Campovola Grey paint in great condition, with only minor stone chips
  • Bodywork in very good order, with no notable marks or damage
  • 17-inch lightweight white alloys in good order
  • All original race decals and Silverstone Classic door roundels in excellent order
  • Esseesse styling kit with front splitter
  • Roof spoiler


  • 1.4-litre 4cyl Fiat T-Jet turbo
  • Stage 1 remap
  • Esseesse tuning kit
  • 165bhp
  • Five-speed manual
  • Recent major service and new clutch
  • BMC performance induction kit
  • Said to drive without fault and is suitable for competition or road use


The first of the Abarth 500s are starting to attract a fair amount of collector interest and this one is of particular appeal to enthusiasts and collectors alike. With its documented provenance, low mileage and motorsport history, coupled to the fact it’s an absolute blast to drive, it’s a really smart and desirable machine that needs to be preserved and appreciated by future generations. 


This sale is subject to the Car & Classic Terms and Conditions. By bidding and/or making an offer, you also agree to the following:

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A non-refundable deposit will be payable if you are the winning bidder at auction or if your offer is accepted, refer to FAQs and T&Cs for details.

This vehicle is “Sold As Seen”, on an “As Is, Where Is’ basis and without warranty. A full inspection of the vehicle prior to purchase and bidding is highly recommended. Photos and descriptions are for guidance purposes only.

✓ VAT is included in the buyer's deposit. VAT may or may not be included in the final bid or offer price, as specified in the listing.

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Vehicle specification
  • Year 2010
  • Make Abarth
  • Model 500
  • Colour White
  • Odometer 24,011 Miles
  • Engine size 1368
Auction Details
  • Seller Type Private
  • Town Sutton In ashfield
  • Location Northamptonshire
  • Country United Kingdom
Bidding history
3 bids
  • phil-la•••• £7,000 21/09/23
  • Perry C•••• £6,000 21/09/23
  • giles-l•••• £5,000 20/09/23

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