Beschreibung
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques brands - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were smaller, and were marketed as the second-most prestigious marque in the General Motors portfolio.
1927–1933
Built by Cadillac to its high standards, the LaSalle soon emerged as a trend-setting automobile. Earl was then placed in charge of overseeing the design of all of General Motors' vehicles.
The LaSalle was offered in a full range of body styles, including Fisher and Fleetwood Metal Body-built custom designs. The open cars could also be ordered in tri-tone color combinations, at a time when dark colors like black and navy blue were still the most familiar colors produced by manufacturers. Earl's design even included a nod to the inspirational Hispano-Suiza, with the marque's circled trademark "LaS" cast into the horizontal tie bar between the front lights.
• REGISTERED AS A HISTORIC AUTOMOBILE
• THIS 1933 LASALLE 345C SEDAN WAS BUILT BY CADILLAC MOTOR CAR COMPANY AND IS #1293 OF ONLY 1491 EVER PRODUCED
• CLEAN CA TITLE
• VERY ORIGINAL SURVIVOR; THIS GREAT DEPRESSION ERA RELIC IS ALMOST COMPLETELY ORIGINAL INCLUDING ITS PAINT, MOTOR, DRIVELINE, AND INTERIOR
• THIS CADILLAC LASALLE HAS 43, 368 MILES
• 353 CI FLATHEAD V8 ENGINE
• 3 SPEED SYNCHROMESH MANUAL TRANSMISSION
• NEW VINTAGE-STYLE WHITEWALL TIRES FROM COKER TIRE CO
• LIGHTS, HORN, GAUGES, PRIVACY SHADES ARE OPERATIONAL
• ALL ORIGINAL BADGING, HOOD ORNAMENT AND JAEGER CLOCK ARE PRESENT
• WELL MAINTAINED, GARAGE KEPT
• RUNS AND DRIVES
