Description
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In April 1921, a special committee chaired by Alfred P. Sloan, Vice President of General Motors, studied the possibility of bridging the gaps between the group’s different divisions. There is thus a potential market between Chevrolet and Oakland, and another between Buick and Cadillac. The chosen solution to attract customers is for two of its divisions to manufacture a derivative range of their products sold at lower prices. In 1926, Oakland gave rise to the “sister brand” Pontiac and in 1927, Cadillac launched LaSalle, a car drawn by Harley J. Earl. Faced with the early successes of the new divisions, GM continued its policy in 1929; Oldsmobile was assisted by Viking and Buick by Marquette. The Black Thursday of October 1929 would end this diversification; from 1930, the Viking brand disappears, followed in 1931 by Marquette and Oakland, the latter abandoned in favour of the new Pontiac, with results much more promising than its progenitor! Only LaSalle, the “little Cadillac”, continues on and survives until 1940, having first used Oldsmobile engines from 1934 to 1937, then, to regain prestige, it was fitted with a Cadillac engine, but nothing helped: the brand was absorbed into Cadillac.
Wheelbase: 335 cm
Displacement: 8-cylinder inline 4964cc
3-speed manual gearbox
75 horsepower at 3000 rpm
Reference ch2548
Brand La Salle
Model 303 Phaeton Torpedo '27
Body type Cabriolet
Year of manufacture 1927
Mileage 33, 258 km
Displacement 4964
Gearbox manual
Drive left-hand drive
Chassis number 202548
Price €72, 000
