Description
The Buick Motor Company, founded in 1903 by David Dunbar Buick in Flint, Michigan, started as an independent manufacturer before being taken over in 1904 by James Whiting. Under the leadership of William C. Durant, it quickly became the leading American automobile manufacturer. Durant, capitalizing on this success, consolidated several automobile companies under the banner of General Motors.
Buick played a key role in automotive history by employing iconic figures such as Louis Chevrolet, Charles Nash, and Walter Chrysler, who later founded their own brands.
Initially competing within General Motors, Durant reorganized the divisions to target specific market segments, positioning Buick near the top of the range, just below Cadillac. This strategy continues today.
The 1911 Buick roadster remains a symbol of the golden age of the American automotive industry before World War I.
- Restored vehicle
